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Guest blog: Supporting students to find their digital-life balance


We are living in a more connected world. Our conversations are increasingly online and it’s possible to connect with more people, faster than ever before. New technology is being developed to broaden the ways people can interact with each other, and students in the 16-25 age bracket are the fastest and most willing adopters of this new technology. It is native to us, and we find it easier than our predecessors – the Boomers or even Generation Y (who are now starting to get older).

It follows, therefore, that students in this age bracket should be the most socially engaged age group. However, research shows that is not the case. Almost half of students in the United Kingdom admit to loneliness during their time at university. Everyone gets lonely sometimes, but these rates of loneliness have a serious impact. According to the Higher Education Statistics Agency 1,180 students dropped out of university due to poor mental health in the 2014-15 academic year.

Until recently, social isolation was most commonly associated with the older generation. Hardly surprising, considering that more than a million older people say that they go for over a month without speaking to a friend, neighbour, or family member. This deadly absence of social connectivity can affect anyone. Students are especially susceptible to social isolation because so much of their social connectivity is online. A 2017 study from the American Journal of Preventative Medicine, shows that students who use social media platforms for two or more hours a day have twice the chance of experiencing social anxiety. Those online most frequently (more than 50 times online per week), are three times as likely to have perceived social isolation compared with lighter users (less than nine times online per week).

A short trip on public transport will convince anyone that internet usage by students is much higher than 50 visits per week. It’s not uncommon to see a young person with their head down on their phone for an entire 30 minute commute. How likely are they to experience social isolation?

Students are familiar with a feeling of compulsion around social media. We want to feel connected to other people, and we consume notifications like vital nutrients. Yet "Social Media" is something of a fallacy – after all, there isn't anything social about sitting alone with your phone.